It has been the most incredible week here and I can’t thank each and every one of you enough for the amazing amount of excitement and support following the announcement that I will be heading to Edinburgh with my yarn—it will be great to meet and thank you in person.
And so, without further ado, I am thrilled to present my new yarn label, Daughter of a Shepherd…
Deciding on a name was possibly the most difficult decision I have had to make during the fleece project. Daughter of a Shepherd is my social media tagline and even when I thought I might have found a different name I kept coming back to this one. Besides, it’s who I am!
I have to thank my dear friend Susan Cropper of Loop for being a sounding board on this. I think discussions started back in October and we finally pinned it down over dinner with our other halves on New Year’s Eve. At this point Susan’s partner, Anthony Duncan-Smith found himself being commissioned for the job of designing and developing the brand identity for me.
A graduate of the Royal College of Art, Anthony previously worked as Design Director for The British Library and MH Europe and specialised in corporate design at Siegel & Gale (part of Saatchi & Saatchi). Now a freelancer, his clients include Galeries Lafayette, Ralph Lauren and La Redoute amongst others. If you know Loop then you will know Anthony’s work as he was behind the recent rebrand of the store and designed all the gorgeous graphics which adorn Loop’s stationery and bags. I worked alongside Anthony last year on Susan’s stunning anniversary book Loop’s 10, and think he’s probably learnt more about knitting, crochet and yarn in the past 2 years than he ever thought he would!
It turned out he hadn’t and whilst almost too good to be true, it was absolutely perfect!
The logo has been through various incarnations and I’ve driven myself slightly cuckoo at times trying to decide between this typeface or that one, upper case or lower case, italics or not and so on, but we got there in the end and every time I look at it I smile which says it all really! A huge thank you to Anthony for his work on this—for one reason and another it has been an incredibly emotional part of the project and I don’t think it could have been in better hands.
The yarn labels were finalised this afternoon and have headed off to the printers and I’ll share those with you very soon. In the meantime, if you want to ensure you don’t miss any updates you can now sign up for the Daughter of a Shepherd mailing list which will be delivered direct to your inbox. I hope this works as it’s my first venture into the world of Mail Chimp but Mr K successfully tested it earlier so fingers crossed it’s all still working.
I’d love to hear what you think about Daughter of a Shepherd and thank you all for your ongoing support.
The name ‘Daughter of a Shepherd’ and shepherdess with a sheep on a lead logo are © Rachel Atkinson.